When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.

In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Long vests, which the planners have been playing around with for a couple of seasons now, are perfect for the pre-fall season, particularly in light of the way that pre-fall is the season for outerwear that you have been so amped up for. A possibility for the 70’s jackets and overcoats, long vests have a diminishing effect on the body, especially when left detached. They can be worn in the pre-fall September isolated, displaying the revealed arms, with sweater when it gets colder, or even used for a layered look.
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.

Casual is a combination of elegance with comfort. This simple style has caught up well with the passage of time and is one of the most sought after fashion styles as of now. None of the exotic and bold items will be in the wardrobe of a woman who follows casual fashion. They would prefer to put on a white T-Shirt and black pants over tight and uncomfortable exotics any day. They tend to keep it simple and match the accessories with whatever the simple clothing they are wearing. See Causal look shopping on Christmas Season.
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.

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“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
Yamamoto was born in Yokohama, Japan on October 3, 1943. He studied law at Keio University and graduated in 1966 with a law degree. He continued his studies on fashion design at the famous Bunkafukuso Gakuin, a fashion institute in Tokyo. Yamamoto blends the exotic and powerful designs of traditional Japanese dress with Western daywear, and achieves a unique, abstract style.  He is an uncompromising, nontraditional designer.  Yamamoto drapes and wraps the body in unstructured, loose, voluminous garments, similar in style and philosophy to those of Rei Kawakubo.  Many of his clothes have additional flaps, pockets and straps.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.
As an extension of the above furry trend, it was plain to see across the runways in each and every fashion capital that feathers were the detail of the moment. Either used for bonkers accessories or dotted onto the finest of silk-chiffon blouses to make them quiver ever so, this trend spans from clothes to accessories and back again. You'll see the high street adopting it for party season and in the shoe department.
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
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