Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.


"Between tonal dressing and statement knitwear, head-to-toe knits have been brought to the forefront. I appreciate the cosy yet chic approach to cold-weather dressing," says Aiken, who happens to the one of the first industry figures spotted in this trend all those months ago. "Gabriela Hearst’s knit poncho paired over a matching skirt and sweater best exemplifies this look."
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
One of the most adorable fashion styles, it definitely is a blast from the past. From flapper dresses to pinup clothing and from retro swimwear to indie clothing, the vintage look is a culmination of fashion from the 20’s to the 70’s. It is the one trend that overcame the test of time. Look these celebrities who are feature for their vintage style.
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
In 1966 Paco Rabanne opened his own outlet at the age of 32, where he earned international repute for his metal-linked plastic-disc dresses, sun goggles and jewelry made of plastic in primary colors. Paco Rabanne’s dresses made of small plastic tiles linked together by chains, stole the show in Paris. His first collection, titled “12 Unwearable Dresses in Contemporary Materials,” sums up his philosophy that “the only new frontier left in fashion is the finding of new materials.” Throughout his career, Rabanne experimented with everything from plastic and aluminum to fiberglass and paper to create futuristic, eccentric, yet highly influential garments.
Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
"Butter-yellow hues offered a fresh new palette for the season, with brands incorporating head-to-toe looks in the shade across tailoring, eveningwear and outerwear, from Max Mara's layering look to Jil Sander’s knitted styles," says Tiffany Hsu, fashion buying director at Mytheresa. "I loved Jaquemus's power suit, which is a great workwear option worn with heels and one of his statement mini-bags. This color is the ideal alternative for minimalists—an alternative to classic black and beige hues, it lifts an outfit without being overly colorful."
Purple isn't for everyone, but it certainly made a bold splash across the runways of A/W 19. Major names stood behind the regal hue, including Dries Van Noten and Comme des Garçons. Many of the purple-centric outfits you'll come across featuring a spectrum head from to toe, with different shades thrown in for good measure—but IRL, we predict this shade will become more of an accent to darker winter wardrobes, so feel free to translate this into your own closet alongside black, white, navy and brown.

Lace is a fairly safe bet each and every autumn/winter, but for 2019, it has been used in so many ultra-pretty ways that we wanted to share. From layered over shirting (Prada) to ruffle upon red ruffle for party dresses (Erdem) and as negligées for day (Philosophy), we imagine this classic fabric trend will not only infiltrate your evening wardrobe but your day one too. Even Victoria Beckham is behind it, so we're ready and waiting to see how she styles it our IRL, perhaps at the airport…

Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
Everyone knows this guy, and I bet you do, too. He’s one of the international fashion icons. Yves Saint Laurent became popular as a designer who re-designed menswear into feminine, beautiful garments for women. His name is also closely associated with the phenomenon of ‘ready-to-wear’ fashion clothing, ‘power suits’ for women and ‘smoking jackets’ for men.
Fashion is the niche that is undergoing significant changes with time. 20th century has witnessed some great enhancements in both women and men apparels. These significant changes have happened due to the work of some icons in the fashion industry. There are so many popular names among these fashion designers who are still known due to their incredible contributions to the fashion industry. They have really made elegant and creative clothing that could reveal the beauty of a women in the most amazing manner. The apparels of men also were striking and which could bring out the manly look in any man. Here are the most popular fashion designers. They have set standards which can be followed by the designers of the new era. These great individuals are always immortal in the fashion industry. These names are much familiar for all the individuals who are related with the fashion industry.

If there is one thing that is constant, it is “change”. And change is exactly the one thing that is constant when it comes to fashion. Since the beginning of human civilization, there has been a constant effort being put to make one look better. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:
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