To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions. 

In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Although the '70s aesthetic is visible in some corners of planet fashion for autumn 2019, in general, the look hasn't taken hold in quite the same way it has in previous years. However, the item that really has infiltrated from this epoch is platform shoes. Whether in rubbed-soled pull-on boot form at Stella McCartney or in curvaceous lizard print at Alexa Chung, this is a good time for super-high-heel lovers. They can be worn with anything and everything, and they shouldn't be saved for retro looks only—try a pair with your favourite straight-leg jeans and see what we mean.

In the Seventies, Halston befriended (and dressed) members of the international jet set, including Bianca Jagger, Liza Minnelli, and Liz Taylor. Dressed in his trademark black turtleneck, he could often be found partying at Studio 54 and enjoying his success with a host of celebrity friends. Licensing deals made him very wealthy, but tragedy lay in the distance…drug addiction and an AIDS diagnosis in 1988 led to his downfall. Unable to cope with the demands of his career, he was fired from his own company…Halston died of AIDS-related complications in 1990.

Yamamoto was born in Yokohama, Japan on October 3, 1943. He studied law at Keio University and graduated in 1966 with a law degree. He continued his studies on fashion design at the famous Bunkafukuso Gakuin, a fashion institute in Tokyo. Yamamoto blends the exotic and powerful designs of traditional Japanese dress with Western daywear, and achieves a unique, abstract style.  He is an uncompromising, nontraditional designer.  Yamamoto drapes and wraps the body in unstructured, loose, voluminous garments, similar in style and philosophy to those of Rei Kawakubo.  Many of his clothes have additional flaps, pockets and straps.
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Vintage T-Shirts, ripped jeans and leather jacket – three words that describe the rocker look. It is one of the most versatile style of fashion which keeps changing depending on the genre of music, the band and the person who choose to wear it. Be it heavy metal giant Megadeth’s T-Shirt or grunge rockers Nirvana’s hoodie, the selection seems to be uncountable. There are no baggy apparels in this style. Most of the clothes chosen are a tad bit smaller in size. It all depends on the wearer and what music they love and support.
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.
Lace is a fairly safe bet each and every autumn/winter, but for 2019, it has been used in so many ultra-pretty ways that we wanted to share. From layered over shirting (Prada) to ruffle upon red ruffle for party dresses (Erdem) and as negligées for day (Philosophy), we imagine this classic fabric trend will not only infiltrate your evening wardrobe but your day one too. Even Victoria Beckham is behind it, so we're ready and waiting to see how she styles it our IRL, perhaps at the airport…

The opposite to butter yellow, yet just as popular, neon segues from summer 2019 well into autumn and winter, coming up in surprising combinations: Who knew flouro green could work so well with brown? Or that highlighter yellow was friends with dark denim? Either way, you've had more than ample time in 2019 already to get used to the idea, so don't go packing away your summer brights when the colder weather comes.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
Fashion designer Jimmy Choo was born in Penang, Malaysia in 1961. He used the craftsmanship he learned from his father, also a cobbler, to create some of the most coveted shoes in the world. Choo opened his first shop in Hackney in 1986 in an old hospital building. Within two years of opening his shop, Choo’s shoes were featured in an eight-page spread in Vogue magazine. Soon, Choo became the darling of the celebrity world, in particular Princess Diana, who donned Choo’s footwear seemingly everywhere she went. Jimmy Choo rose to fame for the quality and style of his handmade women’s shoes.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.

Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Add the cool remainder to winter with the athletic pattern, an old-school way to deal with styling that is influencing a rebound in the direct temperatures this harvest time/to winter season. The great touches like the go-speedier stripes, tennis skirt, rec center shorts, plimsolls or cowhide stockings can truly energize the look in a new, splashy sort of way. The energetic outline can give a decent fit, offering awesome body shape. Racer backs are in, however polo neck is one of real design patterns for ladies for the year.

Teddy-bear coats rose to fashion fame last year, reportedly being 1000% more popular than the winter prior. And now the ongoing trend for fur alternatives powers on, generating fluffy things for every part of your look. Chubby coats in neutral colours will undoubtedly be the most wearable part of this all-encompassing trend, but don't be surprised if your fashion friends start wearing shoes with shearling on the outside rather than the lining, or a mad winter hat rendered from shaggy faux fur.
Born in August of 1883, Gabrielle Chanel was a French native who was destined to liberate women from the constraints of corsets and other uncomfortable garments. A true rebel and visionary, Chanel, who changed her name to Coco after a brief career as a singer, preferred to wear clothes she could move freely in; often, her style were imbued with a mannish aesthetic. Indeed, Coco Chanel, who designed her first cardigan to avoid pulling any garment over her head, was really the originator of modern women’s sportswear. Her desire for freedom and self-expression gave women style without sacrifice…
When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
There is only one thing you need to create the gothic fashion style: BLACK. Everything about the gothic style is black, from black hair to black lips, black shirts to black boots. Women who wear gothic fashions will typically be seen wearing tight-fitting clothing, intricate black dresses, and tons of chains, spikes, studs, and other exotic accessory styles. The overall look is designed to say ‘morbid’ and ‘mysterious’, and that is easily accomplished with the super dark clothing and accessories from head to toe.
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