In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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