Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make. Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.
In the 60’s, Valentino made a decision that would enhance his reputation; he sent Jacqueline Kennedy, the American First Lady and fashion icon, a series of his pieces to look over. She was enchanted with his designs, and even chose to wear one of his dresses when she married her second husband, Greek shipping tycoon Aristotle Onassis: her influence led to greater fame and fortune in North America.
Chic is characterized by being trendy and fashionable. It is a type of statement to make oneself look smart and striking. Whoever follows this style makes sure to choose well tailored stylish designs that are pretty classy. Strong colors which are not extravagant, comes as a part of the chic style. It is something that relates to being casual in not so casual way. If you are part of this style, your wardrobe is a symbol of style.
If there could be such a thing as Big Dress Energy, the A/W 19 runways were absolutely chock-full of it. Avant garde eveningwear has become a focus for many brands, both those known for their elaborate after-dark looks (say, Rodarte) and those who are usually more casual (Y/Project). It's all about volume, drama, embellishment, rich colours, and as much satin and tulle as you can get your hands on. Sure, the hyped-up and hugely Instagrammable frilled dress explosions created by Tomo Koizumo won't literally slide effortlessly into your wardrobe, but the mantra of more is more will definitely influence the party season.
As an extension of the above furry trend, it was plain to see across the runways in each and every fashion capital that feathers were the detail of the moment. Either used for bonkers accessories or dotted onto the finest of silk-chiffon blouses to make them quiver ever so, this trend spans from clothes to accessories and back again. You'll see the high street adopting it for party season and in the shoe department.
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.
Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.
Lace is a fairly safe bet each and every autumn/winter, but for 2019, it has been used in so many ultra-pretty ways that we wanted to share. From layered over shirting (Prada) to ruffle upon red ruffle for party dresses (Erdem) and as negligées for day (Philosophy), we imagine this classic fabric trend will not only infiltrate your evening wardrobe but your day one too. Even Victoria Beckham is behind it, so we're ready and waiting to see how she styles it our IRL, perhaps at the airport…
Berlin is the centre of fashion in Germany (prominently displayed at Berlin Fashion Week), while Düsseldorf holds Europe's largest fashion trade fairs with Igedo. Other important centres of the scene are Munich, Hamburg, and Cologne. German fashion is famed for its elegant lines as well as unconventional young designs and the great variety of styles.
A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.