In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show.
If there's one thing that guaranteed Instagram likes all year thus far, it's hair accessories. Whether giant padded headbands or cutesy diamanté clips, the enthusiasm for this outfit add-on shows no sign of slowing down for autumn/winter and the accompanying party season. We were particularly enamoured with the most outré options, like Simone Rocha's crystal tiaras or Alessandra Rich's marabou halos.
One of the most acclaimed fashion designers in the world, Karl Lagerfeld was born in Hamburg, Germany. As a teenager, Lagerfeld worked at Balmain for four years before moving to Jean Patou where he became artistic director at 21. His prolific portfolio now encompasses Chanel and Fendi along with his own house. Known for his bold designs and constant reinvention, he’s been hailed Vogue magazine as the “unparalleled interpreter of the mood of the moment.” King Karl, the one-man multinational fashion phenomenon.
Stella McCartney went fresh from graduation at Central Saint Martins to chief designer at Chloé in 1997. Le Style Stella – a raunchy mix of rock ‘n’ roll and girly glamour – established Chloé as the best selling label in Paris and its designer as a card-carrying member of the fashion aristocracy. In 2000, McCartney left Chloé and signed a deal with the Gucci Group to launch her successful signature label.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
As an extension of the above furry trend, it was plain to see across the runways in each and every fashion capital that feathers were the detail of the moment. Either used for bonkers accessories or dotted onto the finest of silk-chiffon blouses to make them quiver ever so, this trend spans from clothes to accessories and back again. You'll see the high street adopting it for party season and in the shoe department.

There's a puff-sleeve personality for everyone, according to the runways. Maybe you'll like yours neat and rounded out at the shoulder for autumn (see Givenchy), or maybe you'll want something decadent and entirely inappropriate for anything that involves dipping sauces (see Emilia Wickstead's gigantic-sleeved floral dresses). Whatever route you choose to go down there is a huge amount on offer from edgy to prim.
He was born and brought up in Mumbai, and was studying to graduate in commerce whilst decided to alter his field and therefore applied for National-Institute-Of-Fashion-Technology New-Delhi. After graduation won the Best Student Award! Launched his label ”Manish-Arora” & started vending in India. Manish symbolized India at HongKong Fashion Week, in the year 2000 and also participated in the first Indian-Fashion-Week held in New-Delhi. In the next year he launched his other label “Fish Fry” , it was shown in six topmost Indian-cities. His future in our space stimulated line at Wills-India-Fashion-Week fascinated many international viewers, in 2007. Arora is an industrious man who’s always on the go! Because of his intellect and beautiful sense of styling, MAC has enrolled him to team up on a new project, the Raj-inspired-beauty-range. He also introduced his jewelry collection in 2012 that was much loved. He’s recognized for his eccentric amalgamation of western&Indian clothing that assemble perfectly!
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
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