Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
A report from New York Fashion (Spring 2015) week found that while 79.69% of models on the runway were white, only 9.75% of models were black, 7.67% were Asian, and 2.12% were Latina. The lack of diversity also accounts for not only designers but models too, out of four hundred and seventy members of The Council of Fashion Designers of America (CFDA) only twelve of the members are black. From the same study on New York Fashion Week, it was shown that only 2.7% of the 260 designers presented were black men, and an even smaller percentage were black female designers. Even the relationship between independent designers and retailers can show the racial gap, only 1% of designers stocked at department stores being people of color. It was also found that in editorial spreads, over eighty percent of models pictured were white and only nine percent were black models. These numbers have stayed stagnant over the past few years.
Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean. “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.
^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Though different textile colors and patterns changed from year to year, the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were largely derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of foreign styles such as the "Steinkirk" cravat or necktie.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
^ Encyclopædia Britannica, Retrieved from http://www.britannica.com/EBchecked/topic/1706624/fashion-industry, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296476/Fashion-design-and-manufacturing, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296477/Fashion-retailing-marketing-and-merchandising, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296479/Media-and-marketing
(in clothing: = latest style) → Mode f; (back) in fashion → (wieder) modern; it’s the/all the fashion → es ist Mode/große Mode; to come into/go out of fashion → in Mode/aus der Mode kommen; a man of fashion → ein modischer Herr; the Paris fashions → die Pariser Mode; she always wears the latest fashions → sie ist immer nach der neuesten Mode gekleidet; fashions in women’s clothes → die Damenmode; to set a fashion → eine Mode aufbringen; the fashion world → die Welt der Mode
Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.
In eastern Indonesia, both the production and use of traditional textiles have been transformed as the production, use and value associated with textiles have changed due to modernization. In the past, women produced the textiles either for home consumption or to trade with others. Today, this has changed as most textiles are not being produced at home. Western goods are considered modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes. Following Indonesia's independence from the Dutch, people increasingly started buying factory made shirts and sarongs. In textile-producing areas the growing of cotton and production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus, traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour palette but come in array of colours. Traditional textiles are also being used in interior decorations and to make handbags, wallets and other accessories, which are considered fashionable by civil servants and their families. There is also a booming tourist trade in the eastern Indonesian city of Kupang where international as well as domestic tourists are eager to purchase traditionally printed western goods.
^ Dalto, A. (2010, September). Brands tempt female bloggers with ‘swag’. O’Dwyer's Communications and New Media: The Fashion Issue, 24(9), 12–13. Retrieved from http://www.odwyerpr.com/profiles/O%27Dwyer%27s%20Magazine%20-%20Sep.%202010.pdf in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.
fashion, style, mode, vogue, fad, rage, craze mean the usage accepted by those who want to be up-to-date. fashion is the most general term and applies to any way of dressing, behaving, writing, or performing that is favored at any one time or place. the current fashion style often implies a distinctive fashion adopted by people of taste. a media baron used to traveling in style mode suggests the fashion of the moment among those anxious to appear elegant and sophisticated. slim bodies are the mode at this resort vogue stresses the wide acceptance of a fashion. short skirts are back in vogue fad suggests caprice in taking up or in dropping a fashion. last year's fad is over rage and craze stress intense enthusiasm in adopting a fad. Cajun food was the rage nearly everywhere for a time crossword puzzles once seemed just a passing craze but have lasted