Aiming to “amplify a greater message of unity, inclusion, diversity, and feminism in a fashion space”, Mara Hoffman invited the founders of the Women's March on Washington to open her show which featured modern silhouettes of utilitarian wear, described by critics as “Made for a modern warrior” and “Clothing for those who still have work to do”. Prabal Gurung debuted his collection of T-shirts featuring slogans such as “The Future is Female”, “We Will Not Be Silenced”, and “Nevertheless She Persisted”, with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, “Shikshya Foundation Nepal”. Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for “unity, solidarity, and inclusiveness during fashion week”.
^ Wright, M. (2011). How premium fashion brands are maximising their social media ROI. Mashable. Retrieved from www.mashable.com/2011/02/11/fashion-brands-social-media-roi/ in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).
After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Many fashion designers have come under fire over the years for what is known as tokenism. Designer or editors will add one or two members on an underrepresented group to help them appear as inclusive and diverse, and to also help them give the illusion that they have equality. This idea of tokenism helps designers avoid accusations of racism, sexism, body shaming, etc.
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…