Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Suggestions: I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.
Posting regularly as a fashion blogger is fun, but it can be challenging to find new and engaging topics for great content. Regular outfit posts can get boring and sometimes the weather is not good enough to capture your #ootd. These are the times when it is good to have a little notebook filled with creative ideas for your next fashion blog post. For all bloggers who need a little inspiration for their style blog, we’ve got 30 fashion blog post ideas that you can start writing about immediately.
^ Encyclopædia Britannica, Retrieved from http://www.britannica.com/EBchecked/topic/1706624/fashion-industry, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296476/Fashion-design-and-manufacturing, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296477/Fashion-retailing-marketing-and-merchandising, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296479/Media-and-marketing
Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).