Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”

Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry certainly led many trends, the history of fashion design is normally understood to date from 1858 when the English-born Charles Frederick Worth opened the first true haute couture house in Paris. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers.[23] Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.[24]


In eastern Indonesia, both the production and use of traditional textiles have been transformed as the production, use and value associated with textiles have changed due to modernization. In the past, women produced the textiles either for home consumption or to trade with others. Today, this has changed as most textiles are not being produced at home. Western goods are considered modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes. Following Indonesia's independence from the Dutch, people increasingly started buying factory made shirts and sarongs. In textile-producing areas the growing of cotton and production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus, traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour palette but come in array of colours. Traditional textiles are also being used in interior decorations and to make handbags, wallets and other accessories, which are considered fashionable by civil servants and their families. There is also a booming tourist trade in the eastern Indonesian city of Kupang where international as well as domestic tourists are eager to purchase traditionally printed western goods.[67]
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion trends change daily, it can not stay unchanged
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
^ Wright, M. (2011). How premium fashion brands are maximising their social media ROI. Mashable. Retrieved from www.mashable.com/2011/02/11/fashion-brands-social-media-roi/ in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.

2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[48] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
Many fashion designers have come under fire over the years for what is known as tokenism. Designer or editors will add one or two members on an underrepresented group to help them appear as inclusive and diverse, and to also help them give the illusion that they have equality.[89] This idea of tokenism helps designers avoid accusations of racism, sexism, body shaming, etc.[89]
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
SYNONYMY NOTE: fashion is the prevailing custom in dress, manners, speech, etc. of a particular place or time, esp. as established by the dominant section of society or the leaders in the fields of art, literature, etc.; , style, often a close synonym for , fashion, in discriminating use suggests a distinctive fashion, esp. the way of dressing, living, etc. that distinguishes persons with money and taste; , mode, the French word expressing this idea, suggests the height of fashion in dress, behavior, etc. at any particular time; , vogue stresses the general acceptance or great popularity of a certain fashion; , fad stresses the impulsive enthusiasm with which a fashion is taken up for a short time; , rage, craze both stress an intense, sometimes irrational enthusiasm for a passing fashion
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