1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.
Black activists and supporters used fashion to express their solidarity and support of this civil rights movement. Supporters adorned symbolic clothing, accessories and hairstyles, usually native to Africa. Politics and fashion were fused together during this time and the use of these symbolic fashion statements sent a message to America and the rest of the world that African Americans were proud of their heritage. They aimed to send an even stronger message that black is beautiful and they were not afraid to embrace their identities. An example would the Kente cloth, it is a brightly colored strip of cloth that is stitched and woven together to create different accessories. This woven cloth of brightly colored strips of fabric became a strong symbolic representation of pride in African identity for African Americans of the 1960’s and later. It was developed into what is called a dashiki, a flowing, loose fitting, tunic style shirt. This cloth became one of the most notorious symbols of this revolution.
Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first." According to Water, "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour."
December is silver linings month on Man Repeller and I take our themes very seriously so here you go. I hope we can be your human silver lining 4ever. That’s the first thing I have to say. No.2: I have always wanted to be able to travel with a bag that serves as my bag and my carrier of things at once. You know what I mean right? So that should I find myself in need of a black tie accoutrement, I could just dump the practical contents of my dopp kit out and go to the porty with my evening bag, so I’m glad the Carry Bradshaw is facilitating that. Our pop-up closes in 2 hours and what a weekend it’s been! Thanks for coming, hanging, introducing yourself to us and especially for entrusting in us your precious free time. I promise to always do the most to make it — serving you when you need a break or a hug or a laugh or an animal to hook into your ear — worth it. Love u, @leandramcohen
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.
Although aspects of fashion can be feminine or masculine, some trends are androgynous. The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex expands more broadly to encompass various themes in fashion including androgyny, mass-market retail, and conceptual clothing. The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing influenced men to attend social gatherings without a tuxedo jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness despite the conservative trend, the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style, fabrics such as wool crepe, which had previously been associated with women's attire was used by designers when creating male clothing.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean. “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.
The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible.
Why you should follow: Corsica native and veteran fashion blogger Garance Doré began her blog in 2006 primarily as a place to showcase her skills as a fashion illustrator. Her blog's function quickly turned from showcasing her art and photography to writing about fashion and beauty. This is a great place to discover classic fashion with a French twist.
With increasing environmental awareness, the economic imperative to "Spend now, think later" is getting increasingly scrutinized. Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion, yet critics argue a circular economy based on growth is an oxymoron, or an increasing spiral of consumption, rather than a utopian cradle-to-cradle circular solution.
Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion trends change daily, it can not stay unchanged
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”