Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
^ Park, Jennifer. "Unisex Clothing". Encyclopedia of Clothing and Fashion. Ed. Valerie Steele. Vol. 3. Detroit: Charles Scribner's Sons, 2005. 382–384. Gale Virtual Reference Library. Web. 22 Sept. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CCX3427500609&v=2.1&u=fitsuny&it=r&p=GVRL.xlit.artemisfit&sw=w&asid=6f171eb2ab8928b007d0495eb681099c
Indeed, for the master bath, Sui chased down poppy-patterned tiles from a company in New Zealand; a shower curtain was fashioned out of black lace sample fabric left over from one of her collections. — Vanessa Lawrence, ELLE Decor, "Tour Anna Sui’s Stunning Greenwich Village Apartment," 7 Aug. 2019 Particles of moon rock were fashioned onto plaques that included the flag of the recipient country or U.S. state and delivered in the early 1970s. — Dallas News, "How Ross Perot put up $5 million so U.S. agents could stage a sting to recover a stolen moon rock," 14 July 2019 When the home was first built, its rooms were fashioned with only a handful of windows, all quite small, in the name of keeping in heat during the cold months. — Samantha Weiss Hills, Curbed, "Entrepreneur, and beekeeper, Claire Marin opens the door to her home near New York’s Catskill Mountains," 8 July 2019 The wooden statue was fashioned out of a tree with a chain saw by a local folk artist, Ales Zupevc, known as Max. — Palko Karasz, BostonGlobe.com, "Melania Trump gets a statue near her hometown, carved by chain saw," 6 July 2019 Toile de Jouy, a house staple, was fashioned into zip-front jumpsuits and shorts with matching button-front shirts. — Roxanne Robinson, The Hollywood Reporter, "Inside the Red Carpet-Ready Dior Spring Men's Show," 22 June 2019 Cannabidiol oil, extracted from hemp seeds, has been fashioned into pills, infused lotions and other over-the-counter products. — Judith Kohler, The Denver Post, "Boulder company’s new 400,000-square-foot facility in Broomfield “will be the center of the CBD world”," 20 June 2019 Her hair was expertly fashioned to look like Maleficent from Sleeping Beauty. — Tatum Dooley, Teen Vogue, "From Kylie Jenner to Kiernan Shipka, Here's The Best Celebrity Style You Missed This Weekend," 17 June 2019 Obsidian, highly prized for its smooth finish, was fashioned in this room and used to create numerous objects, including mirrors. — National Geographic, "This Stone Age settlement took humanity's first steps toward city life," 26 Mar. 2019
The fashion industry is seeing how 3D printing technology has influenced designers such as Iris Van Herpen and Kimberly Ovitz. These designers have been heavily experimenting and developing 3D printed couture pieces. As the technology grows, the 3D printers will become more accessible to designers and eventually consumers, which could potentially shape the fashion industry entirely.
A report from New York Fashion (Spring 2015) week found that while 79.69% of models on the runway were white, only 9.75% of models were black, 7.67% were Asian, and 2.12% were Latina. The lack of diversity also accounts for not only designers but models too, out of four hundred and seventy members of The Council of Fashion Designers of America (CFDA) only twelve of the members are black. From the same study on New York Fashion Week, it was shown that only 2.7% of the 260 designers presented were black men, and an even smaller percentage were black female designers. Even the relationship between independent designers and retailers can show the racial gap, only 1% of designers stocked at department stores being people of color. It was also found that in editorial spreads, over eighty percent of models pictured were white and only nine percent were black models. These numbers have stayed stagnant over the past few years.
Fashion relates to social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. The latest music video ‘Formation’ by Beyoncé, according to Carlos, "The pop star pays homage to her Creole root.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
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Celebrities like Rihanna, Lupita Nyong'o, Zendaya, and Michelle Obama have been a few of the many fashion idols in the black female community. For men, Pharrell Williams, Kanye West, and Ice Cube have also helped define modern day fashion for black men. Today’s fashion scene is not just clothes, but also hair and makeup. Recent trends have included the embracing of natural hair, traditional clothing worn with modern clothing, or traditional patterns used in modern clothing styles. All of these trends come with the long existing and persevering movement of “Black is Beautiful”.
These levels consist of many separate but interdependent sectors. These sectors are Textile Design and Production, Fashion Design and Manufacturing, Fashion Retailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.
In eastern Indonesia, both the production and use of traditional textiles have been transformed as the production, use and value associated with textiles have changed due to modernization. In the past, women produced the textiles either for home consumption or to trade with others. Today, this has changed as most textiles are not being produced at home. Western goods are considered modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes. Following Indonesia's independence from the Dutch, people increasingly started buying factory made shirts and sarongs. In textile-producing areas the growing of cotton and production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus, traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour palette but come in array of colours. Traditional textiles are also being used in interior decorations and to make handbags, wallets and other accessories, which are considered fashionable by civil servants and their families. There is also a booming tourist trade in the eastern Indonesian city of Kupang where international as well as domestic tourists are eager to purchase traditionally printed western goods.
The definition of fashion and anti-fashion is as follows: Anti-fashion is fixed and changes little over time. Anti-fashion is different depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little. Fashion changes very quickly and is not affiliated with one group or area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, Queen Elizabeth II's 1953 coronation gown is an example of anti-fashion because it is traditional and does not change over any period whereas a gown from fashion designer Dior's collection of 1953 is fashion because the style will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown change from season to season. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Change in fashion is part of the larger system and is structured to be a deliberate change in style.
Accordingly, for the last three years-- ever since he had superintended the building of the new barn--Adam had always been made welcome at the Hall Farm, especially of a winter evening, when the whole family, in patriarchal fashion, master and mistress, children and servants, were assembled in that glorious kitchen, at well-graduated distances from the blazing fire.